Pretty is nice.

Performance is better.

I like both.

My work spans brand strategy, customer acquisition, product marketing, digital experience, and integrated campaigns. I lead multidisciplinary teams from strategy through execution, connecting creative work to measurable business outcomes.

A selection of campaigns, brand initiatives and digital experiences I’ve led throughout my career.

Digital & Social

Campaigns

Each campaign featured here was developed under my leadership as Director of Content Marketing. I led the strategy, direction, and execution, guiding my team and cross-departmental partners to create meaningful, results-driven work. These projects reflect our shared creativity, data-informed decisions, and dedication to bringing the PEFCU brand to life.

Click the image to see more about each campaign.

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Brand Development

Launching Business Development Team

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Video Production

Here’s a collection of YouTube playlists featuring campaigns I’ve art directed and brought to life—each with its own story, style, and sense of fun.

These tongue-in-cheek tales are inspired by the real financial frights we all face—like stolen credit cards, spooky loan rates, or that chilling “insufficient funds” alert. But don’t worry… every scare has a happy ending when PEFCU steps in.

View Playlist

You’ve heard it before, “If you just stopped buying coffee and avocado toast, you could afford a house.” Cute idea, but not exactly how mortgages work.

View Playlist

This series covers everything from buying new or used car to lowering your monthly payment with a simple auto refi. No confusing jargon, no hidden fees—just straightforward tips and member stories to help you hit the road with confidence (and a little extra cash in your tank).

View Playlist

This series celebrates all the perfect matches in life, including the one that helps your money go further and your goals come closer. Whether it’s saving, spending, or planning for what’s next, PEFCU is there to make your financial life feel like the right fit.

View Playlist

The work is public.
The numbers aren’t always.

This portfolio highlights a selection of creative work and campaigns I’ve led throughout my career. Some performance data, business results, and internal reporting are proprietary or confidential and aren’t shared publicly. I’m happy to discuss additional campaign context and measurable outcomes during the interview process.

Want to go a little deeper?

My UX/UI certification gave me hands-on experience with research, journey mapping, wireframing, prototyping, and usability testing. Explore the case studies behind that work.

Explore UX/UI Case studies →