Digital & Social

Campaigns

Each campaign featured here was developed under my leadership as Director of Content Marketing. I led the strategy, direction, and execution, guiding my team and cross-departmental partners to create meaningful, results-driven work. These projects reflect our shared creativity, data-informed decisions, and dedication to bringing the PEFCU brand to life.

Click the image to see more about each campaign.

Brand Development

Launching Business Development Team

These tongue-in-cheek tales are inspired by the real financial frights we all face—like stolen credit cards, spooky loan rates, or that chilling “insufficient funds” alert. But don’t worry… every scare has a happy ending when PEFCU steps in.

Video Production

Here’s a collection of YouTube playlists featuring campaigns I’ve art directed and brought to life—each with its own story, style, and sense of fun.

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You’ve heard it before, “If you just stopped buying coffee and avocado toast, you could afford a house.” Cute idea, but not exactly how mortgages work.

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This series covers everything from buying new or used car to lowering your monthly payment with a simple auto refi. No confusing jargon, no hidden fees—just straightforward tips and member stories to help you hit the road with confidence (and a little extra cash in your tank).

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This series celebrates all the perfect matches in life, including the one that helps your money go further and your goals come closer. Whether it’s saving, spending, or planning for what’s next, PEFCU is there to make your financial life feel like the right fit.

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Campaign Performance Recaps & KPIs
Omnichannel Marketing
Digital Advertising Campaign
Email Marketing
And more!