Sasha Whittington

Accomplished Director of Content Marketing and adept leader with a proven track record of driving results in dynamic environments. Over a decade of experience in digital marketing, including building and leading high-performing teams for billion-dollar companies and Fortune 100 organizations. Skilled in brand strategy, content creation, and team management, with a passion for crafting engaging narratives and delivering exceptional customer experiences. Known for transforming brands and amplifying their presence across various platforms. Adept at making products desirable and fostering enthusiasm in all endeavors.

From creative and effective advertising to show-stopping digital content,

if there’s a story to tell, I'm the voice to tell it.

Skills

·   Marketing Strategy Development

·   Budget Management

·   Campaign Ideation

·   Brand Messaging & Positioning

·   Creative Directing

·   Market Analysis

·   Digital Advertising

·   Email Marketing

·   Event Coordinating

·   Project Management

·   SEO Analysis

·   Leadership & Management

·   Cross-functional Collaboration

·   Storytelling

·   Strategy Development

·   Graphic Design

·   Multi-channel Marketing

·   Diversity, Equity & Inclusion

Director of Content Marketing
Publix Employees Federal Credit Union

  • Manage the marketing department, including fiscal oversight of a $750K budget and 4 employees while working closely with the CEO and other C-level executives to nurture brand strategy.

  • Conceptualize and execute high-impact campaigns comprising of multi-media elements.

  • Increased New Member Enrollments by 16% in first 2 months and generated a 34% increase in booked loans for the First-Time Home Buyer program.

  • Helped Launch mobile banking app, working closely with digital transformation team; utilized Figma to create the wireframe and developed UI and UX portions of the app.

  • App is now ranked 4.5 stars in App Store with nearly 7K reviews.

  • Recognized a lack of data tracking, then planned, developed and launched an internal data tracking system and built an analytical dashboard to track income generated from campaigns.

Marketing Manager
Publix Employees Federal Credit Union

  • Became the first Marketing Manager in PEFCU’s history; tasked to establish brand purpose, strategy, and implementation. Utilized digital advertising, social media, Google SEO and more.

  • Built the department from the ground up, including hiring a Community Relations and Brand Specialist, Social Media Content Developer, Digital and Social Media Strategist and Marketing Coordinator.

  • Conducted over 50 interviews en route to hiring and onboarded 6 new employees, including a Financial Education Specialist and Communications Specialist.

  • Increased product enrollment by 184% in first campaign, for Stock purchase Loans.

  • 3-time CUNA Diamond Award recipient for creative excellence that yields outstanding results.

    • 2023 recipient for a commercial video series that spread awareness for First-Time Home Buyer program which generated $16M in booked loans.  

Social Media Content Supervisor
Publix Supermarkets, Inc.

  • Managed a team of 5 specialists while building and maintaining the Publix brand, utilizing internal resources to develop unique content, while also saving the company $1.2M annually via hiring in house.

  • Created a style guide for and launching the GreenWise brand.

  • Led content creation for paid and organic social content.

  • 2019 American Advertising Gold ADDY Award recipient for highest level of creative excellence.

Social Media Specialist
Publix Supermarkets, Inc.

  • Built and maintained the Publix brand in digital space, including developing a campaign strategy, launching the first customer-facing blog, copywriting, and reporting.

  • Led social media community engagement, increasing followers to over 3M+.

  • Instituted a crisis management plan, responding to and tracking outcomes of major decisions.

Corporate Event Planner
Publix Supermarkets, Inc.

  • Planned over 15 successful corporate events, from large-scale meetings to intimate fundraising events, with budgets between $5,000 and $60,000.

  • Led a team of 3 to execute all aspects of event coordination from start to finish, including pre-contract consultation, preparation, implementation, and day-of execution.

Marketing & Promotions
Cox Media Group

  • Assisted promotional managers in planning and implementing promotional events to support the needs of the client and station.

  • Created social media buzz for all events, day or night and served as on-site radio personality to generate immediate engagement with listeners.

Additional Work Experience

  • Publix Supermarket Inc. | Cashier | Tampa, FL

  • CBS Radio | Promotions | St. Petersburg, FL

  • iHeart Radio | Promotional Assistant | Tampa, FL

✺ Certifications ✺

Yoga Alliance | Certified Yoga Instructor (200RYT)

Digital Marketing Institute | Certified Digital Marketing Professional

Graduate No. US-PFC119796

AMA PCM | Digital Marketing - Graduate No. US-PFC119796

Education

Saint Leo University

Bachelor of Arts
Communications Management