Sasha Whittington

Results-driven marketing leader and UX/UI strategist skilled in creating high-impact digital campaigns and seamless user experiences. Expertise in user research, A/B testing, and design optimization to drive engagement and growth.

Passionate about blending data, creativity, and technology to elevate brands.

Skills

·   Marketing Strategy Development

·   Budget Management

·   Campaign Ideation

·   Brand Messaging & Positioning

·   Creative Directing

·   Market Analysis

·   Usability Testing

·   Digital Advertising

·   Email Marketing

·   Heuristic Evaluation

·   Project Management

·   SEO Analysis

·   Usability Testing

·   Color Theory

·   Info Architecture & Site Mapping

·   Storyboarding

·   Strategy Development

·   Graphic Design

·   Multi-channel Marketing

·   Wireframing

·   Persona Creation

Director of Content Marketing

Publix Employees Federal Credit Union

  • Lead the marketing department with full accountability for a $1.7MM annual budget, managing a team of four and working cross-functionally with the CEO and C-suite to advance brand vision and strategy.

  • Spearheaded high-impact, multi-channel marketing campaigns, driving a 25% increase in booked loans and a 16% YoY membership growth through strategic digital advertising and audience targeting.

  • Played a pivotal role in launching PEFCU’s mobile banking app by collaborating with the digital transformation team, designing wireframes and UI components in Figma, and conducting usability testing to optimize the user experience.

  • Developed an internal analytics dashboard using Google Analytics, tracking campaign performance and refining digital strategies for increased engagement and ROI.

  • Implemented A/B testing to optimize landing pages, email campaigns, and ad creatives, resulting in higher conversion rates.

  • Strengthened brand positioning and accessibility by integrating WCAG-compliant design principles and refining user journeys across PEFCU’s digital platforms.

Marketing Manager

Publix Employees Federal Credit Union

  • Appointed as PEFCU’s first Marketing Manager, establishing a cohesive brand strategy using Google Ads, Meta Business Suite, and SEO best practices to enhance online visibility and member engagement.

  • Built the marketing department from the ground up, hiring a team of six professionals across community relations, social media, digital strategy, and financial education.

  • Designed and executed data-driven campaigns, increasing Stock Purchase Loan enrollments by 184% and delivering record-breaking ROI.

  • Earned three CUNA Diamond Awards for campaigns demonstrating creative excellence and measurable results, including a 2023 commercial video series for the First-Time Home Buyer program, generating $16M in booked loans.

  • Led website UX/UI enhancements in WordPress, incorporating and user feedback to improve navigation and content hierarchy.

Social Media Content Supervisor

Publix Super Markets Inc.

  • Managed a team of five specialists, developing innovative content strategies using Sprinklr reducing outsourcing costs by $1.2M annually through in-house content production.

  • Created a brand style guide and successfully launched the GreenWise brand, ensuring consistent messaging across digital platforms.

  • Led content creation for paid and organic social campaigns, optimizing performance with Facebook Ads Manager, Google Display Network, and Adobe Analytics.

  • 2019 American Advertising Gold ADDY Award recipient for excellence in digital content strategy and execution.

Social Media Specialist

Publix Super Markets Inc.

  • Built and maintained Publix’s digital presence, launching the first customer-facing blog and developing comprehensive social media campaigns.

  • Grew Publix’s social media following to over 3M+, leveraging Sprout Social for scheduling and performance tracking.

  • Developed a crisis management strategy, implementing real-time social listening tools to monitor brand sentiment and respond to critical issues effectively.

Additional Work History

Publix Supermarket Inc. | Corporate Event Planner | Tampa, FL

Cox Media Group | Marketing & Promotions | St. Petersburg, FL

Publix Supermarket Inc. | Cashier | Tampa, FL                                                                  

CBS Radio | Promotions | St. Petersburg, FL                                                                               

iHeart Radio | Promotional Assistant | Tampa, FL                                                                           

✺ Certifications ✺

Yoga Alliance | Certified Yoga Instructor (200RYT)

Digital Marketing Institute | Certified Digital Marketing Professional

Graduate No. US-PFC119796

AMA PCM | Digital Marketing - Graduate No. US-PFC119796

Education

Certificate, UX/UI Design
University of Central Florida

Bachelor of Arts
Communications Management
Saint Leo University